Snap has announced that its premium service Snapchat+ has reached 1 million subscribers and the platform has begun rolling out new features to allow users to customize their experience.

The company said that as part of users’ subscriptions, they can now access even more exclusive features.

“It is been just over six weeks since we launched Snapchat+ and we are thrilled to share there are over 1 million paying subscribers.”

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The new ‘Priority Story Replies’ will allow Snapchat+ replies to be more visible to Snap Stars. They can also pick an emoji they want their friends to see after they view Snaps.

Users can give their Bitmoji background more flair with special backgrounds like gleaming gold and a beach paradise. They can also change up their home screen Snapchat app icon with new designs.

Snapchat+, a collection of exclusive, experimental, and pre-release features available on the platform, is available for $3.99 per month.

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