Snapchat has announced the launch of Creator Subscriptions in alpha, starting February 23 with a select group of U.S.-based creators.
The new feature will allow users to subscribe to popular creators such as Jeremiah Brown, Harry Jowsey, and Skai Jackson to access exclusive content and special perks.
With Creator Subscriptions, creators can set their own monthly pricing inside the app, while Snap provides recommended pricing tiers. Subscribers will gain access to subscriber-only posts, priority replies to public Stories, and ad-free viewing of that creator’s Stories. The company says this adds a premium layer of connection between creators and fans, while opening new monetization opportunities beyond existing programs.
Snapchat explained that the new feature builds on its Unified Monetization Program and Snap Star Collab Studio. The company aims to help creators earn more directly from their audiences without relying solely on ad revenue or brand partnerships.
According to Snap’s Q4 2025 earnings report, Snapchat has reached 946 million daily active users globally. The platform also reported a 47 percent year-over-year increase in U.S.-based users posting to Spotlight. Snap recently separated its hardware division into a new entity called Specs, signaling broader strategic shifts.
The Creator Subscriptions program will expand to Snap Stars in Canada, the United Kingdom, and France in the coming weeks. Rival platform Meta already offers similar subscription features on Instagram and Facebook, giving fans access to exclusive content and badges.
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