Samsung confirmed that its latest Galaxy Unpacked event — and its first major smartphone launch of the year — will take place virtually at 10AM Eastern/7AM Pacific on Thursday, January 14th.

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“Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home,” Samsung’s invitation reads. “The accelerated transition to a mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience.”