Samsung Electronics announced that Google Assistant will join the suite of voice assistants currently available on 2020 Samsung Smart TVs, providing viewers with enhanced control and discovery abilities.

Available alongside Amazon Alexa and Bixby, Google Assistant is now fully integrated into Samsung Smart TVs and requires no additional downloads, hardware, or installation, and is interchangeable, based on the household’s preference. The suite of leading voice assistants is now available on all 2020 4K and 8K QLED TVs, Crystal UHD TVs, The Frame, The Serif, The Sero and The Terrace, and is compatible with viewers’ existing voice assistant ecosystems.

“The use of voice assistants on our Smart TVs has grown exponentially since Bixby’s launch in 2018,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “With Google Assistant and Amazon Alexa now supported, we are inviting our consumers to ask even more of their Smart TVs.”

Entertainment lovers can now use their preferred voice assistant to discover new content instantly with an effortless search by genre, director or actor. In addition to finding new TV programs and films to watch, viewers can ask Alexa, Bixby or Google Assistant to provide the weather forecast, find out the latest game scores or play their favorite tunes.

With Google Assistant, viewers will also have access to the Google services they know and love to help streamline their days, including Google Search, Photos, Maps, Calendar and more.

“By bringing Google Assistant to Samsung Smart TVs, we want to connect your living room with the rest of the smart home and help you better manage your day, across your favorite Google services,” said Jack Krawczyk Director, Product Management for Google Assistant. “With our collaboration with Samsung, we are able to offer help from Google assistant to more people around the world right from the big screen.”

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Users can add another hub to any room in the house with Samsung Smart TVs which can now be used to control the lights, set the thermostat, set an alarm or perform any other tasks under the command of a household’s existing voice assistant.

“Amazon Alexa on Samsung Smart TVs is designed to delight customers with an enhanced entertainment experience. Beyond navigating video and music content with ease, customers can also connect their Alexa built-in TVs with over 100,000 smart home devices, to make everyday tasks more convenient,” said Aaron Rubenson, Vice President of Alexa Voice Service and Alexa Skills. “Our collaboration with Samsung continues to bring customers the convenience of voice control on Smart TVs while giving customers access to their voice service of choice.”