YouTube has removed PewDiePie’s “Coco” music video for violating guidelines around cyberbullying and child safety.

The video was premiered on YouTube on 14 February 2021. Just four days after upload, on 18 February, YouTube removed the music video for having “violated the Terms of Service”.

In the video, Kjellberg attacks Cocomelon’s content and pokes fun at kids who watch the videos. Kjellberg also uses phrases like “your audience is just a bunch of motherfucking virgins,” which could violate YouTube’s guidelines for using offensive or vulgar language in videos that include children. Toward the end of the video, Kjellberg also hands what appears to be plastic weapons to a few kids, who use them to attack a melon.

“Our policies prohibit content that leads to repeated patterns of harassment on- and off-platform,” a YouTube spokesperson told The Verge. “Following a review, we’ve removed the video in question for violating those policies because they had the effect of encouraging abusive fan behavior.”

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