OpenAI has introduced a new feature inside ChatGPT called Pulse, designed to give users personalized reports while they sleep.
Pulse automatically generates five to ten briefs that help users catch up on the day, intending to make ChatGPT the first app people check in the morning, much like social media or news apps.
The feature reflects a broader shift in OpenAI’s consumer strategy, which is moving toward asynchronous support rather than reactive chatbot responses. “We’re building AI that lets us take the level of support that only the wealthiest have been able to afford and make it available to everyone over time,” said Fidji Simo, OpenAI’s new CEO of Applications. Pulse is first rolling out to subscribers of the $200-a-month Pro plan, with plans to expand to Plus and eventually all users once the system becomes more efficient.
Pulse creates roundup reports on topics such as news updates, sports, travel, or even family activities, and presents them in the form of interactive cards with AI-generated images and text. Users can click through for full reports or query ChatGPT for deeper insights. The system integrates with Connectors like Google Calendar and Gmail to generate custom agendas or highlight important emails. If ChatGPT’s memory feature is enabled, Pulse can also tailor results based on past conversations.
OpenAI says the tool is intentionally designed to avoid addictive scrolling, displaying a message that says, “Great, that’s it for today,” once reports are done. While Pulse may compete with news products like Apple News or paid newsletters, it also cites its sources to maintain transparency. Future versions may allow Pulse to perform more agent-like tasks, such as booking reservations or drafting emails, but that functionality will likely take more time to develop.
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