Streaming giant Netflix’s first live-streamed sporting event could be coming this fall.

The Wall Street Journal reports that the company is in talks to create a new, celebrity-driven golf tournament in Las Vegas that would include some of the stars of other sports content on the service like Drive to Survive and Full Swing.

A one-off golf tournament could be a test case for Netflix to prove to leagues and advertisers that it can handle more complex events. It could also be a signal of strategy: the company has shown it can use documentaries and behind-the-scenes content to make people care about sports they previously knew nothing about, so maybe Netflix’s sports strategy will be more underwater hockey than NHL hockey and more toe wrestling than WWE. They would give Netflix plenty of content to stream, and plenty of good intellectual property to make shows about. Don’t be surprised to see Netflix’s sports network look like Drive to Survive, but for every sport you can possibly imagine.

READ
U.S. Halts TSMC's Advanced Chip Shipments to Chinese Customers Over Huawei Concerns