Elon Musk-run X on Wednesday announced a new basic paid tier for verified organizations that is now available for $200 per month or $2,000 per year.

The basic tier for verified organizations now gives them a gold check-mark badge, along with a few other benefits, for $200 per month instead of $1,000 per month for “full access”.

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“Designed for smaller businesses, subscribers receive ad credits and priority support to enable faster growth on X,” the company posted.

According to reports, while X claims this new tier is “designed for smaller businesses”, the affordable plan is likely because the platform has not been able to attract businesses to pay for the more expensive plan.

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