Meta’s Threads has seen over 35 million signups in November alone, marking three consecutive months of over a million daily registrations, according to spokesperson Alec Booker.

Notably, 20 million of these came since November 14, adding to the 15 million previously reported by Instagram head Adam Mosseri.

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Meanwhile, rival platform Bluesky has experienced a surge, surpassing 22 million users after adding 15 million earlier this month and briefly hitting a pace of a million signups per day.

Mosseri acknowledged that Threads’ recent updates, like custom following feeds and tests for default follows-only views, were influenced by Bluesky’s rapid growth. As competition heats up, both platforms are racing to win over users.

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