Meta has introduced a new AI-powered feature that can translate, dub, and lip sync reels on Facebook and Instagram, allowing users to enjoy content from around the world regardless of language barriers.
Currently, translations are supported in English, Spanish, Hindi, and Portuguese, with more languages coming soon. The feature is free and available to Facebook creators with over 1,000 followers and to all public Instagram accounts in regions where Meta AI is accessible.
Meta AI uses advanced voice-mimicking technology to recreate the creator’s tone and voice in another language. Creators can also enable lip syncing, which adjusts mouth movements to match the translated audio for a more natural viewing experience.
Users have full control over their preferences, every translated reel is marked with a “Translated with Meta AI” label, and viewers can choose to turn translations on or off via the settings menu.
According to influencer Roberto Nickson, the new feature “levels the playing field” by making translation and dubbing tools, once reserved for top creators, available to everyone.
With this update, Meta aims to make Reels more inclusive and globally connected, helping creators reach wider audiences without language limitations.
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