Instagram is testing the long-awaited Take a Break feature to give users reminders when they’ve spent a long time on the platform.
“It does what you think it does,” Mosseri said in a video posted to Twitter. “If you opt-in, it encourages you to take a break from Instagram after you spend a certain amount of time on the app; 10, 20, or 30 minutes,” he said.
Testing “Take a Break” 🧑🔬
— Adam Mosseri 😷 (@mosseri) November 10, 2021
We started testing a new feature called “Take a Break” this week. This opt-in control enables you to receive break reminders in-app after a duration of your choosing.
I’m excited to dig into the results & hopefully launch this sometime in December. ✌🏼 pic.twitter.com/WdSTjL6ZdH
The feature is “part of a broader effort to try and give people more control over their experience of Instagram,” Mosseri added. “Ultimately, you know what’s best for you when it comes to how you use the app. And we want to make sure we provide tools for you to shape Instagram into what works for you.”
Mosseri said Instagram worked with third-party experts for advice on what tips to offer and how to frame taking a break. If the company is “comfortable” with the feature, it could launch wider next month.
