Global App Stores Sales Drop To $31.6 Billion In Q3, TikTok Breaks Record
Global consumer spending on in-app purchases, premium apps, and subscriptions on Apple App Store and Google Play declined by 4.8 percent (year-over-year) to $31.6 billion in the third quarter (Q3), a new report showed on Friday.
App adoption also fell year-over-year, though not as sharply, declining by 1 percent to 35.3 billion, according to Sensor Tower data.
Chinese short-form video app TikTok continued its reign as the top-grossing non-game app worldwide across the App Store and Google Play combined.
TikTok saw approximately $914.4 million in consumer spending this quarter, bringing its lifetime total to roughly $6.3 billion, according to the report.
“TikTok was the No. 1 revenue-generating non-game app on the App Store, while on Google Play it came second to Google One, which maintained its No. 1 spot with a little more than $330 million,” it added.
The revenue generated on Apple’s marketplace was more than double that of Google Play’s, though it still fell 2.3 percent YoY to $21.2 billion from $21.7 billion in the year-ago period.
Google Play saw a steeper decline as the store generated approximately $10.4 billion in consumer spending, down 9.6 percent YoY from $11.5 billion in the third quarter last year.
TikTok was once again the most downloaded non-game app across both marketplaces, reaching approximately 196.5 million installs in Q3.
In the first half of 2022, Instagram was No. 1 by downloads on Google Play, but it traded that spot to fellow Meta app Facebook in Q3, which saw approximately 150.3 million first-time installs on the Android marketplace.
Consumer spending in mobile games declined even more steeply than in non-game apps, with revenue for the category falling 12.7 percent to $19.3 billion in the third quarter, the report mentioned.
Worldwide downloads of mobile games remained flat at 13.7 billion.
This site uses Akismet to reduce spam. Learn how your comment data is processed.