The internet giant company Facebook announced on a blog post that it is going to display the location of “high-reach” Facebook pages and Instagram accounts on every post the owners share in order to give people more information to help them gauge the reliability and authenticity of the content they see in their feeds.”

Facebook is piloting this feature in the US, starting specifically with Facebook Pages and Instagram accounts that are based outside the US but reach large audiences based primarily in the US.

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In 2018 Facebook started giving people more context about Facebook Pages, including the primary country location of the people who manage a Page, so people can better understand who’s behind it. They have also launched About this Account on Instagram to provide additional context so people can evaluate the authenticity of an account.