Facebook is rolling out a new standalone Creator Studio app designed to help creators grow their audiences, understand their content performance and engage with their communities using AI-powered tools.
The official iOS launch comes a few weeks after Facebook began testing the app with selected creators. The app is now available to all creators on iOS in the United States and Canada.
The new Creator Studio app includes Facebook’s AI creator assistant, which provides personalized recommendations based on a creator’s content style, performance, audience engagement and goals. Instead of going through different charts and analytics dashboards, creators can ask the AI assistant direct questions and get quick answers.
Creators can ask questions such as when they should post or what people are saying in their comments. They can also ask follow-up questions to get more information about their audience and content performance.
The app also features an AI-powered comment tool that identifies the most important comments and drafts replies in the creator’s own tone. Creators can review and edit the suggested responses before approving them and posting them.
Another feature gives creators a daily feed of priorities upon opening the app. This can include reviewing the performance of their latest post, tracking progress toward their goals and identifying comments that may need a response.
Facebook is introducing the app as it competes with platforms such as TikTok and YouTube for creators’ attention. By putting AI-powered recommendations, content analysis and community engagement tools directly into Creator Studio, Facebook may also reduce creators’ need to use third-party tools for content ideas and performance analysis.
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Creator Studio is available for all creators on iOS in the United States and Canada.
