The Coca-Cola Company is pausing all digital advertising on social media platforms globally for at least 30 days starting July 1st, the company announced on Friday.

The company clarified it was not joining the official boycott, but said “we are pausing” advertising.

“There is no place for racism in the world and there is no place for racism on social media. The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners.”

– James Quincey, Chairman and CEO of The Coca-Cola Company

“We invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies,” a Facebook spokesperson told NBC News earlier today in response to Unilever’s announcement. “We know we have more work to do, and we’ll continue to work with civil rights groups, GARM, and other experts to develop even more tools, technology and policies to continue this fight.”

Facebook did not immediately respond to a request for comment regarding Coca-Cola’s decision.