There were a few big surprises and eye-popping innovations at Samsung Electronics’ media events, where its latest home gadgets were on full display ahead of the opening of CES 2023.

To be fair, the South Korean tech giant did upgrade existing home appliances with new features, aimed at making people’s lives easier and smarter.

At the two events — The First Look and Bespoke Private Showcase — Samsung unveiled what kind of TVs and kitchen appliances it has in store for this year.

Samsung’s new high-end TVs come with more enhanced connectivity and features that enable a personalized viewing experience, the company said, as part of efforts to push the boundaries of traditional TV, reports Yonhap news agency.

Samsung said its new Neo QLED TVs are powered by the Neural Quantum Processor, which uses artificial intelligence and machine learning to improve the image.

They are also fitted with an algorithm to apply real-time High Dynamic Range effects for the first time to show a more realistic image with more contrast, brightness, and color than before.

The new Neo QLED TV supports Matter, a new industry standard for smart home platforms, apps, and devices, meaning that users can easily connect third-party devices to the Samsung TV.

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“In 2023, we are pushing the boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Kim Cheol-gi, executive vice president of the Visual Display Business at Samsung.

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Samsung presented an expanded lineup of Micro LED TVs from 50 inches to 140 inches, with five sizes in between. It also added a 77-inch OLED model to its OLED TV lineup. Samsung launched its first OLED TV last year in two sizes — 55 and 65 inches.

The company also unveiled a new refrigerator with a 32-inch large screen — nearly double the size of the previous models — that serves as a communication and entertainment hub.

On the screen, users can monitor and control other connected home appliances, as well as watch entertainment programs.

Samsung said it planned to launch the ‘My Bespoke’ service, which enables users to design their own fridge panels, in the United States during the first quarter of this year. The company was reviewing whether to introduce it in South Korea.

Bespoke took up around 25 percent of all refrigerators sold in the U.S. last year and has been getting increasingly popular, the company said.