Amazon Prime Video is rolling out user profiles for family members and friends who share Prime accounts, the business announced today.

Each account allows up to six user profiles. One profile will default as the primary account, with five additional profiles allowed. These could be regular accounts or children accounts. The kids account will restrict what type of content is shown, similar to how other children’s accounts on streaming services like Netflix and HBO Max work.

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This is important to note: if you don’t want to share profiles, customers can disable the feature from the “manage your profiles” page. Once profile sharing is turned off, however, customers will not be able to turn the feature back on. So be sure about disabling it before you do so.

Customers will be able to create and manage profiles with the Android and iOS versions of the Prime Video app, via the web, on 10th-generation or higher Fire tablets, through the Prime Video app for Fire TV, and “select living room devices such as the PlayStation 4,” at launch, according to Amazon. The feature is rolling out globally but will do so in phases, so not all customers will see the user profile options immediately.

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