Data from Adobe Analytics shows that shoppers spent $11.8 billion online in the United States, representing a 9.1 percent increase from last year and the highest amount ever recorded for a single day.
Adobe also reported that between 10 a.m. and 2 p.m., shoppers were spending around 12.5 million dollars every minute. Forbes said Adobe described the day as a major e-commerce moment, as more people chose to stay home and hunt for deals online instead of visiting stores.
Adobe expects Cyber Monday to be even larger. The company projects that shoppers will spend about 14.2 billion dollars online, a figure shared by Reuters. These early numbers from Adobe and Salesforce are often seen as indicators of how the rest of the holiday shopping season might unfold. Adobe is forecasting a total of 253.4 billion dollars in holiday spending this year, up from 241.1 billion dollars in 2024.
Salesforce reported 79 billion dollars in global Black Friday spending, including 18 billion dollars in the United States. These totals represent increases of six percent worldwide and three percent in the United States. However, Salesforce noted that part of the growth may be tied to higher prices rather than higher demand. Its data shows that prices rose an average of seven percent, while the total number of orders fell by one percent.
Both Adobe and Salesforce say artificial intelligence is playing a growing role in how people shop. Salesforce reported that AI and AI agents influenced 22 billion dollars in global spending between Thanksgiving and Black Friday, though it did not clearly define how those influences were measured.
The picture is less clear when comparing online activity to in-store shopping. RetailNext told Forbes that store traffic nationwide appeared to be down by 3.4 percent, while another firm, Pass_by, said foot traffic was actually up 1.17 percent overall and nearly eight percent in department stores.
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