“Fleets,” Twitter’s take on Snapchat/Instagram-style stories, just became available in India. The feature is gradually rolling out around the world; after initially launching in Brazil, fleets came to Italy last month.
The company then added that the best part of this feature is that the posts will “disappear after 24 hours.”
“India is important for Twitter since it is one of our largest and fastest-growing audience markets globally,” Twitter’s India managing director Manish Maheshwari said in a statement. “We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product.”
“From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted.”
The announcement got people talking, so much so, that the hashtag #fleets also started trending on Twitter.
Testing, testing…— Twitter India (@TwitterIndia) June 9, 2020
We’re testing a way for you to think out loud without the Likes, Retweets, or replies, called Fleets! Best part? They disappear after 24 hours. pic.twitter.com/r14VWUoF6p
Some wondered about the functionality of the feature as similar versions already exist on other social media platforms. In case you are unaware, this is a “Stories” feature format which is already used by platforms like Snapchat, Facebook, Instagram, and WhatsApp.