The microblogging site Twitter has announced it will launch a “super follow” feature, which lets users charge followers for access to exclusive content, later this year.
It could unlock special tweets, newsletters, videos, or deals and discounts that are not available to other users.
The move comes as Twitter is branching out from advertising to find more ways to make money — both for itself and for its most prolific users.
The subscriptions will also allow Twitter to tap into a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly. Twitter did not detail what percentage of the revenue it would share with celebrities and others who sign up paying subscribers.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” the company said in a statement.
Super Follows is not available yet but Twitter says it will have “more to share” in the coming months.
