TikTok, a video-sharing social networking service owned by Chinese company ByteDance will start rolling out the new 3-minute format to users worldwide over the next few weeks.
In a recent blog post, TikTok’s Product Manager, Drew Kirchhoff, wrote: “Creators are already well-versed in weaving multi-part stories together on TikTok (we all know the phrase, ‘like and follow for part 3’) but we often hear from creators that they’d love just a little more time to bring their cooking demos, elaborate beauty tutorials, educational lesson plans, and comedic sketches to life with TikTok’s creative tools. With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space.”
Once the format rolls out to your device, you’ll receive a notification highlighting that “longer videos are now part of your creative toolbox.”
