Microsoft announced that Bing has surpassed 140 million daily users, a substantial 40% increase from last year’s reported figures.

Microsoft credits Bing’s recent increase in usage to its emphasis on AI-driven search improvements. By incorporating innovations like Copilot, Bing has evolved into a smarter and more supportive search partner.

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Google’s still the top dog in search, no doubt about it. But Microsoft’s been putting in the work, and their AI upgrades are making Bing way more interesting.

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