Microsoft announced that Bing has surpassed 140 million daily users, a substantial 40% increase from last year’s reported figures.
Microsoft credits Bing’s recent increase in usage to its emphasis on AI-driven search improvements. By incorporating innovations like Copilot, Bing has evolved into a smarter and more supportive search partner.
As part of earnings last week, we announced that Bing has surpassed 140 million daily users. Search is such an ingrained habit that it's difficult to change user behavior, so a large increase in the last year is a testament to the entire team's great work. https://t.co/llDEz74JpG
— Jordi Ribas (@JordiRib1) April 30, 2024
Google’s still the top dog in search, no doubt about it. But Microsoft’s been putting in the work, and their AI upgrades are making Bing way more interesting.
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