The tech giant company Facebook announced that people behind individual profiles with “high reach” will now required to verify their identity.

The blog post read, “We want to ensure the content you see on Facebook is authentic and comes from real people, not bots or others trying to conceal their identity. In 2018, we started to verify the identity of people managing Pages with large audiences, and now we’re extending ID verification to some profiles with large audiences in the US.”

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According to Facebook, If someone chooses not to verify their identity or the ID provided does not match the linked Facebook account, the distribution of their viral post will remain reduced so fewer people will see it. In addition, if the person posting is a Page admin, they’ll need to complete Page Publishing Authorization and will not be able to post from their Page until their account is verified through their existing Page Publisher Authorization process. IDs will be stored securely and won’t be shared on the person’s profile.

Facebook says the verification process is part of their ongoing efforts to create greater accountability on Facebook and improve people’s experiences on their apps.